anyplace

Logo for Anyplace, one of Romania`s most popular online magazines. Initially the logo was a font combination made from A and P. I came up with the idea of using the whole company name because ‘ anyplace’ is a strong ,suggesting word and I think when referring to the online industry, selling your website name, implicitly your website address, is the best thing to go for. Having to work with such a general word an illustration wouldn’t have backed up the name so I decided to work on the font shape and the color.


Being in the event industry as well ,the company logo has a big exposure on posters and leaflets although in most of the cases the logo is crammed among other dozen “partnership logos”, so I tried to find a way to make the logo stand out from the others. The gimmick was to use reconstruction as a way of identifying the actual word, so I made 4 fluid forms split in 4 different colors which will enable the human eye to follow instinctively thus rendering a subliminal path which will back up actual logo.  click on the image to browse 

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